// FOR INVESTORS

Marketing Expertise for B2B Technology Portfolio Companies

Senior marketing expertise for portfolio companies that need to strengthen marketing, improve GTM performance and turn commercial priorities into execution.

// PRIVATE EQUITY

Value Creation & Acceleration

Is the portfolio company’s marketing capability strong enough to support the value creation plan?

Marketing is a critical part of commercial performance. A Frank Advice helps PE backed companies assess, strengthen and execute the marketing priorities that support the investment thesis.

Commercial Due Diligence: Marketing & GTM
Assessing marketing capability, positioning, demand generation, pipeline contribution, organization and infrastructure as part of the broader commercial picture.
100 Day Marketing & GTM Acceleration
Translating the value creation plan into clear marketing priorities, ownership and execution after acquisition.
Pipeline & Demand Generation
Improving the marketing contribution to qualified pipeline, with stronger programs, targeting, measurement and Sales alignment.
Marketing Organization & Capability
Strengthening the marketing function through team structure, leadership, processes, skills and operating model.
Exit Readiness
Building a marketing function, performance story and commercial infrastructure that can stand up to increased scrutiny ahead of exit.
// VENTURE CAPITAL

Growth & Scale

Is marketing ready to turn early traction into repeatable, scalable growth?

VC backed companies often reach a point where founder led growth is no longer enough. A Frank Advice helps build the marketing foundation needed to create repeatable demand.

ICP, Positioning & Market Focus
Clarifying who to target, why they should care and where marketing should focus as the company scales.
Repeatable Demand Generation
Moving beyond one off campaigns to build programs that consistently create qualified opportunities.
Marketing Team & Leadership
Building the right marketing capability as the company moves beyond founder led growth.
Marketing Infrastructure & Measurement
Putting the processes, systems, data and reporting in place to make marketing scalable and measurable.
Market Expansion
Building the marketing foundation for new markets, segments or geographies as the company enters its next growth phase.
// TARGETED ASSESSMENT

GTM & Pipeline Readiness Scan

A focused assessment of the marketing engine behind growth. You get a clear view of what is working, where the gaps are, and prioritized actions for the first 100 days.

Paid assessment. Scope and fee confirmed before we begin.

// HOW A FRANK ADVICE CAN HELP

Structured approach to driving growth

ASSESS

Evaluate & Identify

Understand what is working, what is not and where marketing can have the greatest commercial impact.

ACCELERATE

Execute & Drive

Bring senior expertise and hands on execution to the priorities that need to move.

BUILD

Scale & Sustain

Build the team, processes, infrastructure and capability needed to sustain growth.

Ready to strengthen your portfolio's GTM performance?

Let's discuss how we can accelerate commercial results.

Let's Talk →
// WHO'S BEHIND IT

Janneke Stork

20+ years of B2B technology marketing experience across Siemens, Kony, Blue Prism and WalkMe/SAP.

Built and led EMEA marketing organizations, demand generation, ABM and GTM programs across complex B2B technology businesses.

Strategic perspective. Commercial judgment. Execution that delivers.
Janneke Stork
// SELECTED EXPERIENCE

Track Record

Siemens PLM Software / UGS

Enterprise Technology | Acquisition & Integration

Experienced both UGS and its transition into Siemens, building deep experience in complex B2B technology marketing and international organizations.

Kony / Temenos

Enterprise Software | Growth & Acquisition

Built regional marketing across Europe and Africa, including the development and launch of the banking proposition ahead of the company’s acquisition by Temenos.

Blue Prism

Enterprise Automation | High Growth & Ownership Transition

Built the EMEA field marketing function from the ground up during rapid growth, establishing the team and operating model and driving more than $100M in annual pipeline contribution.

WalkMe / SAP

Enterprise SaaS | IPO, Scale & Acquisition

Joined shortly after IPO and built EMEA field marketing from the ground up, leading regional GTM execution through significant growth, transformation and ultimately the acquisition by SAP.

ECI Software Solutions

B2B Software | PE Backed Transformation

Provided interim GTM and demand generation expertise across multiple software businesses, with a strong focus on pipeline, reporting, prioritization and commercial performance.

// INVESTOR INQUIRIES

Have a portfolio company where marketing needs to step up?

Let's talk about the situation, the opportunity and where A Frank Advice can help.

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